Seniors dating sex services

Seniors are pretty much invisible to advertisers in America.

We get weary of watching a TV world where you seldom see anyone over 50. Then it becomes prime time when the only seniors you'll ever see are fools and idiots. Walter Thompson Specialized Communications, Mature Market Group, today's 50-plus market holds more than

Seniors are pretty much invisible to advertisers in America.We get weary of watching a TV world where you seldom see anyone over 50. Then it becomes prime time when the only seniors you'll ever see are fools and idiots. Walter Thompson Specialized Communications, Mature Market Group, today's 50-plus market holds more than $1.6 trillion in buying power, yet less than 10 percent of today's advertising focuses on people over the age of fifty.

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Seniors are pretty much invisible to advertisers in America.

We get weary of watching a TV world where you seldom see anyone over 50. Then it becomes prime time when the only seniors you'll ever see are fools and idiots. Walter Thompson Specialized Communications, Mature Market Group, today's 50-plus market holds more than $1.6 trillion in buying power, yet less than 10 percent of today's advertising focuses on people over the age of fifty.

Promotional giveaways: These can be cost-effective due to long shelf-life.

.6 trillion in buying power, yet less than 10 percent of today's advertising focuses on people over the age of fifty.

Promotional giveaways: These can be cost-effective due to long shelf-life.

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American Express, for example, built its pre-retirement base by sponsoring seminars on fraudulent telemarketing.

Promotional events were low-key, but those attending knew the sponsor cared enough to help them protect their money6. No matter how young they may feel and act, diminished vision is a fact of life for most people over the age of 50.

"Very soon, the 45-plus market will represent half the population, and the traditional target of consumers aged 25 to 44 years old will shrink." To make sure your message is loud and clear. Brochures: Avoid glossy stock that causes glare when read.

Business cards: Pull out your business card and take a serious look. Eleven-point type (or higher) with high-contrast between paper stock and ink is best.

Use photography and art that reflect the lifestyle of the group to whom you are speaking.7. Scare tactics and discouraging news about aging won't motivate this group to act or buy.

Consider this: Seven in ten people over 50 say they love to try new things; roughly 10 percent of those attending college are over 50; health club memberships by this group are up nearly 150 percent since 1988.

And when you do, they're most often ding-a-lings, duffers or bores. Seems that no one under 55 watches the news anymore. Watch "Frasier's" Martin Crane, permanently planted in his Barcalounger squatting in front of a television with his jumping dog, Eddie, by his side. When it comes to seniors, advertisers still buy time on programs that casts our age group as drooling dumbbells. Specifically, it's the advertising agency's 20-something media buyers who are at fault. According to a Baruch College-Harris Poll commissioned by Business Week Magazine, the 50 plus age group is most likely to buy online, 42% of those 65 and over have purchased something online, followed closely by the 50-to-64-year-olds, 39% of whom have made an on-line purchase. Remember the "I've fallen and I can't get up" commercial for an emergency communication device?

Consumers 18 - to 49-years-old are whom most advertisers want to reach. With just us geezers watching, TV news brings with it reminders of our false teeth, arthritis, and incontinence problems. On "Everybody Loves Raymond," Marie Barone is overbearing and meddling; husband Frank is long-suffering. As series star Doris Roberts, 71, says of the entertainment industry during testimony at a September 2002 Senate Committee, "They frequently show seniors in insulting and degrading ways, either mean or incompetent."It's not that advertisers and TV producers want to insult us. While we as a nation see more gray every day — a boomer turns 50 every eight seconds, with 77 million approaching retirement age — advertisers believe the viewing world is forever young. They know not, and actually think it's humorous to stereotype a senior as a know-nothing goof. Even when they actually want to reach us, advertisers biggest blunder is thinking that old people are old. That spot almost killed that entire product category. I trust you guys and gals will learn all this soon -- before you go on wasting millions of advertising dollars. Consumers 45 and over are just as likely as younger consumers to experiment with or switch brands, according to a study by AARP and Roper ASW.

"Why hasn't anyone thought about a low-cost, promotional compass for the dashboard of the senior's car? What's more, each age segment can be defined further by income, ethnic status, health, discretionary time, and more.

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