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More data (including some of the CEO's emails) was released on August 20, 2015.

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She had previously released an analysis purporting to show that only a minuscule proportion (12,000 out of 5.5 million) registered female accounts were used on a regular basis, Newitz noted a clause in the terms of service which states that some accounts are for amusement purposes only.

She says Ashley Madison does not go so far as to say they are fake, but "does admit that many profiles are for 'amusement only' ".

Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.

In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.

Segal also announced new discreet payment options, including Skrill, Neteller and Paysafe card.

La création d’un milieu inclusif dans lequel différents bénévoles se sentent les bienvenus et où ils peuvent mettre leurs compétences à contribution est essentielle pour tous les organismes sans but lucratif.

In the same month, the company changed its signature tagline from "Life is Short.

Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.

Ashley Madison employs guerrilla marketing techniques to advertise its site.

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