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Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.

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After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.

Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.

Users also have the option to have this displayed on their profile or not.

This feature was released for the US, UK, and Canada.

It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.

As of late 2014, an estimated 50 million people use the app every month with an average of 12 million matches per day.

The main companion site for Tinder has been Facebook, as Tinder users connect their Facebook profile to their Tinder accounts for verification and profile details.

Chatting on Tinder is only available between two users that have swiped right on one another's photos.

By May 2013, Tinder was one of the top 25 social networking apps available on the web based on frequency of use and number of users.

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